Primary Objective: Increase volume of paid subscriptions.
Target Audience: Pass-along readers viewing the print edition without their own copy. Younger demographic with a sense of humor to appreciate promotions for obscure "official" holidays.
Execution: Selected various holidays over a 6 month span and developed copy to run as print ads in host publication directing readers online to subscribe with $10 promotional discount.
Metrics: Received higher than average response rate compared to traditionally focused print ads.
Primary Objective: Increase volume of paid subscriptions
Target Audience: Pass-along readers familiar with the publication reading their boss' copy. Emotional play for "what it says for your image to your colleagues to be a Business Report subscriber"
Execution: Staged photoshoot to create animated gif which was used in email blasts and display advertising.
Metrics: Converted 5% higher than previous attempts at similar audiences. Resulted in the development of additional campaigns for 225 magazine and inRegister magazine.
Penned by a national award-winning editorial staff, Business Report has become required reading for area professionals, executives and small business owners. We deliver the business news first, spotlighting the local players, keeping a finger on the pulse of the economy and "putting a face" on business issues.