Animated subscription campaigns
Primary Objective: Increase volume of paid subscriptions
Target Audience: Pass-along readers familiar with the publication reading their boss' copy. Emotional play for "what it says for your image to your colleagues to be a Business Report subscriber"
Execution: Staged photoshoot to create animated gif which was used in email blasts and display advertising.
Metrics: Converted 5% higher than previous attempts at similar audiences. Resulted in the development of additional campaigns for 225 magazine and inRegister magazine.
Penned by a national award-winning editorial staff, Business Report has become required reading for area professionals, executives and small business owners. We deliver the business news first, spotlighting the local players, keeping a finger on the pulse of the economy and "putting a face" on business issues.